The Intended Use of an Electronic Cigarette

The intended use of a product is important not only from the perspective of categorization by the FDA but also to ensure the consumer is not misled by advertising. The FDA has been arguing that the intended use of the electronic cigarette is, or should be, to help people quit smoking. We do not believe this to be the case. We believe that this is another way to intake nicotine and participate in the action of smoking, without actually burning tobacco.

Many consumers who signed the electronic cigarette petition have stated that they have quit smoking with the electronic cigarette. However, these same consumers don’t state they have quit using nicotine, just that they have quit smoking. Smoking is not a disease according to the CDC, but nicotine addiction is, and there is no proof that electronic cigarettes help treat nicotine addiction. There is also no evidence that these consumers will not go back to smoking tobacco cigarettes.

It is a disservice to consumers to lead them to believe the electronic cigarette is a quit smoking product. There is no evidence as such. It continues the habit and the addiction to nicotine.

The intended use of the Instead Electronic Cigarette is to use it for the action of smoking. If you like to smoke, you may like the electronic cigarette. If you want to quit smoking, we recommend you go cold turkey or use a product that has been proven to help smokers quit.

It’s Not About Quitting, It’s About an Alternative with the Electronic Cigarette

The current litigation between two electronic cigarette suppliers and the FDA has everyone in a tailspin. It certainly did not help that the FDA openly misled the public into believing that the electronic cigarette is as (or more) dangerous than tobacco cigarettes. Many medical health professionals have weighed in on this noting the following:

* Dr. Elizabeth Whelan, president of the American Council on Science and Health, called the FDA statement “distorted, incomplete, and misleading. She also noted that “products of combustion cause cancers, cardiovascular disease and lung disease, and more.”

* Dr. Joel Nitzkin, MD, MPH, DPA, FACPM, Chair, Tobacco Control Task Force, American Association of Public Health Physicians stated that “We have every reason to believe the hazard posed by electronic cigarettes would be much lower than 1% of that posed by (tobacco) cigarettes. The testing guidelines in the current tobacco act (circulating through Congress) would represent a ban on electronic cigarettes, (yet) if we get all tobacco smokers to switch from regular cigarettes (to electronic cigarettes), we would eventually reduce the US death toll from more than 400,000 a year to less than 4,000, maybe as low as 400.”

* Michael Siegel, a physician, researcher and professor at the Boston University School of Public Health noted that “What the FDA and anti-smoking groups are doing is committing medical malpractice on a massive scale: on a population basis. They are essentially condemning 100,000-plus consumers to a return to the most deadly known consumer product. So many of these individuals have reported a tremendous improvement in their health since switching to electronic cigarettes.”

Just for the record, all of the above public health officials are anti-smoking advocates.

The FDA and many anti-smoking groups are calling for the electronic cigarette to be pulled from the market on the basis that it is not a proven quit smoking device. The Electronic Cigarette Association (ECA) President Matt Salmon, former US Congressman from Arizona, noted in a letter to Congress that the ECA “acknowledges the health risks of cigarette smoking and advocates that smokers quit. But we also recognize the struggles that many have in quitting and who are looking for a more convenient and better alternative to tobacco cigarettes. While some of our customers have reported using our devices to help them quit smoking by slowing reducing the nicotine delivery in our products, it is important to note that our member companies do not market their e-cigarettes as smoking cessation products nor make any such claims.”

What is most important is the idea of claims. The FDA was formally named in 1930, and the “FDA’s modern regulatory functions began with the passage of the 1906 Pure Food and Drugs Act, a law a quarter-century in the making that prohibited interstate commerce in adulterated and misbranded food and drugs.” The original act had huge issues mainly that “False therapeutic claims for patent medicines were basically unregulated, as the manufacturer had only to show that he personally believed that his remedy worked to avoid prosecution, and standards for food purity and content were nonexistent.”

In 1938, after the 1937 Elixir Sulfanilamide Incident, where the SE Massengil Company created an elixir containing diethylene glycol as the base ingredient was given to children with strep which led to painful deaths, the Federal Food, Drug and Cosmetic Act was put into place. Following, came several examples of “incidents” and “near incidents” that lead for further revision of the Act.

But the question that lies at the heart of this debate is the electronic cigarette liquid really a “new drug” and is the electronic cigarette hardware really a “medical device”? According to the FDA’s definition of “new drug”, they state that the definition of a drug includes “intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease in man or other animals” To put this into comparison with other products on the market that do not require FDA approval, let us look at dietary supplements.

Currently, the FDA does not regulate dietary supplements. Those products do not have to be FDA approved for safety, however, they can be recalled by the FDA if there are enough complaints. The only responsibility the manufacturer holds is that “Manufacturers must make sure that product label information is truthful and not misleading.”

Keeping this idea in mind that products can be on the market without FDA regulation, lets look at nicotine. Currently, there is nothing contained within the FDA website referring to nicotine. However, there is a plant out there that has many of the same effects as nicotine and that is lobelia inflata which IS specifically mentioned on the FDA website. The FDA notes in Sec. 310.544 Drug products containing active ingredients offered over-the-counter (OTC) for use as a smoking deterrent, that “Any OTC drug product that is labeled, represented, or promoted as a smoking deterrent is regarded as a new drug within the meaning of section 201(p) of the Federal Food, Drug, and Cosmetic Act (the act), for which an approved application or abbreviated application under section 505 of the act and part 314 of this chapter is required for marketing.” But what happens if these claims are not to be made and the product clearly states that this product has not been evaluated by the FDA?

Now, let’s review what the FDA considers a “medical device”. The term “device”… means an instrument, apparatus, implement, machine, contrivance, implant, in vitro reagent, or other similar or related article, including any component, part, or accessory, which is–
(1) recognized in the official National Formulary, or the United States Pharmacopeia, or any supplement to them,
(2) intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of disease, in man or other animals, or
(3) intended to affect the structure or any function of the body of man or other animals, and which does not achieve its primary intended purposes through chemical action within or on the body of man or other animals and which is not dependent upon being metabolized for the achievement of its primary intended purposes.

For comparison purposes, we need to look at tobacco vaporizers. Tobacco vaporizers are currently not FDA regulated. Many of the vaporizers currently sold on the market today, carry the warning that the vaporizer is not approved for medical-therapeutic purposes. If the electronic cigarette is simply a vaporizer, which is it as it uses no combustion, and there are currently hundreds of other products on the market that vaporize tobacco to deliver nicotine into the body, and those are not classified as “medical devices”, then these smaller, more compact versions should fall into the same category as the larger versions, like the Volcano.

If the electronic cigarette liquid uses ingredients that are found in traditional tobacco cigarettes, all ingredients are FDA approved as generally safe for consumption, and the supplier placing the product on the market is not making any claims, then based on the above arguments, the electronic cigarette liquid is not a “new drug” and therefor does not need to be approved by the FDA. This would also lead to the conclusion that if the liquid itself is not a “new drug”, then the hardware itself is not a “medical delivery device”.

Instead stands firm that smokers should have the option to smoke something other than tobacco cigarettes. There should be regulations and those regulations should be put forth by a regulatory body who understands that tobacco harm reduction products have a place in the free market.

The Electronic Cigarette featured on CBS News

We wanted to address the report found on CBS News regarding the Electronic Cigarette as being an illegal product that cannot be sold.

As we noted in our recent post The Electronic Cigarette as a Homeopathic Drug, it is Instead’s belief that the device itself should not be held at customs because it is in fact a vaporizer and vaporizers appear to be legal.

The electronic cigarette has been sold in the United States for over two years now.  Up until this point, ATF has decided that they do not wish to regulate the e-liquid and the FDA has not wanted to get involved as well.  Now, all of the sudden they do?  It is interesting that millions are flocking to the e-cig and we can only come up with one reason as to why this nonfactual report would be aired:  The anti-smoking campaign is furious and the pharmaceutical companies have most likely noticed a drop in their profits when it comes to NRT’s.

Now, it does not help that some marketers are claiming this is a quit smoking product.  It is not a quit smoking product.  It is a smoking alternative.  It allows people to switch from a tobacco cigarette to something else.

Industry wide, Safe Cig has been warned to change their content on their website and to stop advertising them as a quit smoking method.  It sends the wrong message to the powers that be.  However, we would like to note that Jon from SafeCig has stated that Stephanie Stahl did not even show up for her interview with him and sent a stage hand to do her work.  There’s some good journalism integrity for you.

As far as the claims by the American Cancer Society and these not being tested, that is simply untrue and false statements should be ignored.  As we noted in our post Clinical Trials and Testing of the Electronic Cigarette, there have been tests done of a variety of different e-liquids and they have been found to be safe.  In fact, in one report, Dr. Laugessen even states that the electronic cigarette is a “safer alternative to tobacco cigarettes”.

Also, with the statement that the “problem is the vapor you see has not been proven safe”.  This statement is correct.  HOWEVER, the second hand smoke from a tobacco cigarette HAS been proven UNSAFE and therefore, if it can be sold legally, then there is absolutely no reason a smoker cannot make the determination for themselves that the vapor is better than tobacco smoke.

We find it extremely interesting that such a hoolala is being made over a product that is actually moving millions of people world wide from tobacco and pharmaceutical products.  The only thing we can come up with is that the “big boys” aren’t getting their dimes and they are less than happy.

Family Doctor takes notice of Electronic Cigarettes

It was bound to happen!  An informative review by WPVI-TV Philadelphia, PA regarding the electronic cigarette, where Dr. Richard Wender, Jefferson University Hospital family doctor and previous national president of the American Cancer Society, stated that “Anything that gets you off real cigarettes is better for your health.”

This is big news for the electronic cigarette world.  With the spreading visibility of the electronic cigarette, more and more are beginning to notice and ask questions.  Smokers who don’t want to quit because they love the action, can use this as a smoking alternative.

There are ongoing conversations regarding whether the electronic cigarette is a quit smoking device and should be regulated by the FDA.  However, one fact still remains, that unlike the patch, pill, or nicotine gum where one is forced to cease the habitual action of smoking, one is not forced to do the same with the electronic cigarette.  The user is still able to participate in the hand-to-mouth action as well as the dragging and exhaling.

So if you have been wandering around the kitchen, dying for a cigarette out of your secret stash and don’t think you can bear it anymore, try the electronic cigarette.  Also available with no-nicotine.  So if your patch has gotten you out of the nicotine phase but you find the action is missing from your life, give an electronic cigarette a whirl.  Buy your electronic cigarette today!

Also, the electronic cigarette made the top 10 list for 2008 on “The Doctors”!

Electronic Cigarette FAQ

I’ve been getting a lot of questions about the electronic cigarette lately. Most are found in various places on the site, but for ease of use, I will try to give a few quick answers and the most frequently asked questions and the electronic cigarette.

Q. What is the difference between an e-cigarette and an electronic cigarette and an e smoke?

A. Nothing….just various names for the same product.

Q. What is the difference between the electronic cigarette and the mini electronic cigarette?

A. Size is the biggest difference. The white electronic cigarette we sell and the mini electronic cigarette work in the same manner. The regular electronic cigarette (also referred to as the white e-cigarette) is about the size of a pen, while the mini electronic cigarette is just slightly larger than a traditional tobacco cigarette. The nicotine cartridges for the normal sized electronic cigarette tend to last slightly longer than those for the mini.

Q. How does the electronic cigarette work?

A. The electronic cigarette is essentially three parts; the battery, which screws into the atomizer, where the mouth piece/nicotine cartridge fits into. When you inhale, the atomizer vaporizes a small amount of the liquid nicotine in the cartridge which is then delivered through the mouth piece. We also have a video about how the electronic cigarette works.

Q. Does the vapor smell?

A. The vapor is exhaled and appears like smoke, but does not smell. The liquid nicotine contained in the cartridge does have a slight odor of the flavor of the cartridge.

Q. What are the nicotine levels?

A. A nicotine cartridge (or ELiquid) can come in high, medium, low and no nicotine levels. This is the amount of nicotine in a cartridge. If you are a heavy smoker or smoke cigarettes with no filter, we recommend starting with high. Smokers of mild or light cigarettes should try the medium.

Q. What flavors are available?

A. We offer Tobacco and Mint (Menthol) flavored nicotine cartridges. We can get other more exotic flavors if you wish. We don’t stock these as they are very low demand. However, if you do want one of these flavors, feel free to contact us with your request and we will order it for you or at least consider carrying it in the future. There is no additional cost, only a longer waiting period to receive your order.

Q. How long does one refill cartridge last?

A. New testing has shown the average inhales of a tobacco cigarette is approximately 15 puffs. Based on this figure, cartridges for the regular size cartridges contain approximately 200 puffs while that for the mini contain approximately 100 puffs. This means, the regular refills are equivalent to 13 to 15 tobacco cigarettes. The mini electronic cigarette refills are equivalent to approximately to 6 to 8 tobacco cigarettes. We have had varying reports and it seems to depend greatly on how often the e-cigarette is used and how deeply the user inhales.

UPDATE: Our manufacturer has moved to a “dunking” process rather than manually filled cartridges, which has increased the lasting power of our Mini Electronic Cigarette cartridge refills to 10 cigarettes.

UPDATE 2: We have switched to ELiquid Smoke Juice that is used to fill empty e-cigarette cartridges. We find this makes for a more satisfying esmoking experience.

Q. How will I know when a nicotine cartridge needs to be replaced?

A. When inhaled, no vapor will be present. This will let you know you need to replace the cartridge.

Q. Do you need to turn on the electronic cigarette?

A. No, when inhaled the electronic cigarette will automatically activate. There is no on/off switch.

Q. How long does a battery last?

A. The battery life will vary greatly with use, but on average about 3 hours under heavy use. For some lighter smokers the battery will last all day. Both the electronic cigarette and mini electronic cigarette come with 2 batteries and a charger so you never need to go without your electronic cigarette.  When the battery needs to be recharged, the led light on the end will begin to blink.

Q. Will the electronic cigarette help me quit smoking?

A. The electronic cigarette has not been proven as a smoking cessation device and should not be considered a viable way to quit smoking.

Q. Is there a warranty?

A. Our components come with a 30 day replacement warranty.  We have found defective parts will generally be noticed within this period. We take care of our customers, so call or email us if you have problems, even after the warranty period and we will do what we can.

Q. Where do I buy and should I get a set?

A. We offer the INSTEAD Electronic Cigarette Set (2 batteries, 2 atomizer, 5 empty cartridges, 1 charger, carrying case and pouch) and we offer sets that comes with a bottle of Eliquid. Buy Electronic Cigarettes Here.

The E-Cig is NOT a Quit Smoking Product

An Electronic Cigarette is not a quit smoking product.  It is however, a replacement to smoking tobacco, which of course is known to be very harmful.  If you have tried products to quit smoking and are back to smoking tobacco cigarettes, you may want to try an electronic cigarette or e-cigarette as it is often known, as an alternative to your current habit. It looks and acts like a regular cigarette, but rather than burning tobacco, it vaporizes liquid nicotine. The vapor is similar to smoke, but doesn’t smell and doesn’t contain many of the toxins associated with tobacco smoke. The electronic cigarette may not be for everyone, but if you are looking for an alternative, it may just be for you.

Don’t Quit Smoking, E-Smoke

Although the electronic cigarette is not a quit smoking product, it is an alternative to smoking. There is no one best way to stop smoking or to change habits. Some have had success with the cold turkey route, others with natural methods such as CigArrest ( CigArrest Official Site), and still others have quit smoking with medication, nicorette or the nicotine patch. There seems to be a new “best way to stop smoking” every week especially as technology changes. However, many of these methods do not address the physical habit of hand to mouth. The E Cig may not be the answer to stopping smoking, but it does allow the user to continue the smoking motion. The debate continues about if e-smoking is better for you, but we encourage users to compare the ingredients in tobacco smoke with those in eliquid and esmoke.

The Electronic Cigarette is NOT a Quit Smoking Device

The electronic cigarette or ecigarette is a not a quit smoking device, but rather a replacement to smoking tobacco. The electronic cigarette is an alternative to smoking tobacco. The electronic cigarette can be used with various levels of nicotine content, including zero nicotine. If you are a regular smoker, it is recommended you use the medium nicotine level (or high if you smoke a lot). For those who don’t want the nicotine, you can get electronic cigarette refills with no nicotine. To purchase the ecigarette visit Buy Electronic eCigarettes.