Because many people are new to vaping, the competition is heating up, and the
majority of consumers search online when they’re looking for information, you need
to optimize your online presence and implement awesome digital marketing
strategies that will get your vape store noticed. Don’t have a huge budget? No
problem. Check out these cost-effective online strategies that won’t break your
1. Give Your Website a Makeover
If you’ve been too busy to work on the cosmetic or functional elements of your
website, then it’s time you did. If you don’t have a physical location for your vape
store, then your website will be your customers’ only interaction with you. So it
needs to be a pleasant one that makes them want to come back and buy again.
Bad design and slow loading time can cause the best businesses to lose customers,
along with error messages and online forms that don’t work. If your website is new
and you like the way it works, but you’re not sure what’s stalling users from buying,
try using analytics tools like Hot Jar, which allow you to monitor and record user
behavior on your site, so you can see the areas that might need changing.
2. Don’t Cut Corners on Your Content
With the general consensus from SEO experts that Google requires a minimum of
400 words per page to index the information as useful, make sure that your product
pages aren’t threadbare. That doesn’t mean filling the page with babble or stuffing it
with keywords though.
Even if you’re marketing to a client base who already know what ejuice is, if you
aren’t providing an interesting, enticing description that makes them want to buy
your products and flavors above the competition, then you’re missing a trick. Make
sure to use the right amount of keywords and optimize your Meta data, for
maximum chances of SERP improvement.
3. Start up a Blog
A blog is an excellent space that allows you to publish interesting articles that your
users may find useful. Update it regularly and share your posts through social media
to increase visibility, likes and shares. Not everyone knows that eliquid comes in
many flavors, or how it’s made, the kind of people who vape and the best places to
vape at. So providing interesting content with the right keyword density will build up
traffic for your site.
4. Social Media
We all know that social media can be time consuming, but it’s an excellent way of
humanizing your brand and reaching customers on a personal level. And we all know
how long people spend on Facebook, Twitter, Pinterest and Google+, so it’s worth
5. Ask for References
If you have customers who regularly buy your products and are happy with your
services, then ask them to leave you a review on Trust Pilot or Google. Give them an
incentive if necessary, such as a discount on their next flavor, and make the most of
the trustworthy referrals and repeat business.
Guest post provided by Vape Ranger