With the increasing publicity the electronic cigarette is receiving, many people are out there stating some misconceptions regarding the electronic cigarette. Today, we would like to address those common misconceptions, and hopefully, put an end to these wild tall tales.

1. “Electronic Cigarettes are being Sold to Kids” – While there may be some unscrupulous sellers out there who are not checking age, most suppliers are treating the sale of electronic cigarettes, just as they would a tobacco product. Many of the reputable companies selling electronic cigarettes were created by smokers who know how hard smoking is on the human body, how hard it is to get the habit out of the system once it has started, and just don’t think that the electronic cigarette is a product for children. INSTEAD has a very strict policy on who we feel are reasonable customers and if you have any questions regarding this, please feel free to read up on our Electronic Cigarette Smoker Qualifications.

2. “Candy Flavors are Marketed to Children Specifically” – Guess what? Adults like candy flavors too. Why else would they have had to add flavors like Fruit Chill to the nicotine gum? One could argue that this is a way to market nicotine to children, but we certainly don’t hear that coming from any anti-smoking campaigns.

This has always been an interesting debate because many discuss that flavors target market children specifically. They always seem to leap to this idea that only kids like flavor. While we currently do not stock any flavors but menthol and tobacco flavor, in the future if we ever did offer flavors, it would be because we market our product to adults, not to children. If adults didn’t like flavors, there wouldn’t be 12 current flavors of vodka available from one manufacturer.

3. “The Electronic Cigarette is Banned” – No. The electronic cigarette is not banned. What is happening right now is there are some hard core anti-smoking groups who honestly believe that the only philosophy available is the “Quit or Die Smoking” philosophy. In having this philosophy, they feel the only products that should be on the market are either tobacco cigarettes or FDA approved quit smoking devices.

They also feel that all nicotine products should be regulated by the FDA so that they can become harder and more expensive to obtain. Currently, there are two US suppliers of the electronic cigarette who have sued the FDA, noting that the electronic cigarette shipments that were stopped from importation into the United States were done so unjustly.

How could the FDA have done this? Well, the FDA has every right to stop any product that makes any specific health claims. For example, stating that the e-cig is a healthier way to smoke is a health claim. Also, stating that the e-cig will help you quit smoking is a promise of results which is also a claim. These types of marketing claims are in fact the jurisdiction of the FDA. INSTEAD has noted several times that we agree with this philosophy. However, several shipments were stopped against companies who weren’t making these claims and therefor, the FDA did not have the right to stop said shipments.

When the media and the anti-smoking groups heard that the electronic cigarette was taking the United States by storm, they decided to latch onto this idea that they are a banned product and it is illegal to import them. The philosophy was if we make people think they are illegal, then maybe they won’t buy them. Our argument is that if they were in fact banned, there would be mention on the FDA website somewhere of this and in fact, there is not. No official statement has been made by the FDA, other than they are looking at the electronic cigarette on a case by case basis.

4. “We Have No Idea What Is In the Electronic Cigarette”. All of our eliquid comes with proper labeling that identifies the ingredients. Every bottle we sell tells you exactly what is being offered. We only purchase from trusted manufacturers that we have spent years with. They have provided us with lab reports to include a list of ingredients. Currently, we are offering two types of eliquid: That manufactured here in the US and that manufactured overseas in China.

5. “These are made in China!” – Yes. The hardware is made in China. And currently, as we noted just above, we have two different types of liquid of which one, is manufactured right here in the United States. What we find extremely interesting is that many “American Made” products are actually manufactured in China and do no harm to consumers. Likewise, there are also many products made right here in the United States that do hurt consumers. We need not revisit the Peanut Butter fiasco that has occurred over the past several years. A problem that was well documented and completely ignored.

So what we all have to remember is that it isn’t countries that do bad things and it isn’t companies that do bad things. It is bad people doing bad things.

6. “The Electronic Cigarette will help you Quit Smoking” – This is an interesting one. While you may eventually exchange your tobacco cigarette or a whole pack of tobacco cigarettes for your electronic cigarette, are you really quitting smoking? The definition of smoking varies and in the past, has included the burning of something or the combustion, for our purposes we will stick to tobacco as the example as there are many things that are actually referred to as “smoking”. But definitions have changed over time to include more meaning and “smoking” may have included combustion in the past, but in the future, it should also include “vaporization”.

As many smokers know, smoking as a habit includes more than just the burning of the tobacco, it includes the hand to mouth, the inhalation, the exhalation. It is a process. Now, the FDA approved nicotine replacement therapies like the nicotine gum, the nicotine patch, even Chantix, those help you quit smoking as they do not include any of the other portion of the smoking activity. You are given the nicotine and that is it. The electronic cigarette on the other hand does only one thing: It removes the burning of the tobacco. You still receive nicotine (or not if you choose to go with the no-nicotine liquids). You still bring your hand to your mouth, over and over. You still take a drag to inhale and exhale. You are still participating heavily in the action of smoking.

Finally, those who find the electronic cigarette and go in with the mindset to quit smoking, will be greatly upset when they find out that they enjoy their electronic cigarette just like they enjoy their tobacco cigarettes. God forbid anything happens to your e-cig like you forget they are in your pocket and go jump into the lake with your friends. ESmokers find that they can easily go from tobacco cigarettes to electronic cigarettes and back to tobacco cigarettes. Now, most e-cigarette users we have talked with find that their tobacco cigarettes no longer taste good and they prefer their e-cig. However in a pinch, they will switch back. How in the world is that quitting? It simply isn’t.

7. “We Have No Idea What Is In the Vapor!” – Yes we do. And we know what isn’t in the vapor. We know that since there is no combustion, many of the toxins produced from combustion are not present. A recent study was done by Dr. Murray Laugesen of Health New Zealand on the vapor and his results were very positive. Considering that the base of the vapor is made up of what goes into a fog machine or these particularly interesting vapor toys, if “vaporization toys” can be sold safely to children, then they should be legal for sale to adults.

Now, many refuse to acknowledge that such testing has in fact been done. Why? Because it wasn’t done here in the United States. Furthermore, they are now arguing that these tests are not valid as they were funded by the manufacturers. Our question back would be who funded the testing for all of the FDA approved products? It certainly wasn’t some advocacy group who wanted to make sure that men with ED could continue to perform. It was the manufacturer.

So there are some common misconceptions regarding the electronic cigarette. Whether this is the product for you is up to you to decide. Most people love it and there are some who would rather stick with tobacco. But either way, no matter what you choose, you should have that right to choose.

If you are interested in further information regarding the electronic cigarette, please feel free to paroose our blog.