The specifics have not been released yet, however it is on good authority that NJoy aka Sottera has officially intervened into the case of Smoking Everywhere vs the FDA over the rights of the FDA to block the importation of electronic cigarettes. This is an update to the “What is Going on with the Electronic Cigarette and the FDA” post. NJoy entering this case is of great benefit to the industry as a whole. NJoy doesn’t make health or cessation claims and making these claims appears to be the only legal basis for the FDA stopping the electronic cigarette from entering the United States. Time will tell if the thousands and thousands of individuals using the e-cigarette are told to stop by the FDA.
For full disclosure, Instead Electronic Cigarettes and NJoy are both part of the Electronic Cigarette Association.